About Our Logo

What Does Our Logo Represent?

The Address the Source logo represents the main idea of the organization.  There are two versions of the logo.  The concentric circles logo is an overhead view of the representation, and there is also a profile version that is more concrete and easier to perceive.   

In the center of the logo, we have a perfectly healthy and thriving tree.  The innermost two circles are the trunk and branches of the tree.  Just outside of the tree is a beautiful and vibrant blue sky like that found on a flawless sunny day.  These three inner circles are a totally contained and healthy ecosystem for the tree and anything within its proximity.

As we venture outside of that ecosystem we find white and gray circles covered with twisted, nightmarish roots.  The roots are coming from the tree within the inner three circles, but they are only able to be perceived by those who are outside of that ecosystem.  The tree draws all of its vitality and resources from the surrounding white, gray, and black circles.  It is thriving only at the expense of these ecosystems and anyone who resides within it.  The fade from white to gray and eventually to black represents the fact that these environments have been gradually exploited of all their resources and their ability to sustain life, but at different stages of the process.  The tree drained the color from the white circle, the gray circle is being drained even of that pale white environment and is covered with more roots, and the black circle is covered completely in roots and has choked out all possible life.  The black circle is devoid of anything good, and all of its goodness has been absorbed by and for the sole benefit of the tree. 

This represents the story of the tree’s conquest.  The tree started its root exploitation in the black circle first, which was most marginalized and the furthest from the proximity of its power.  Those that resided within the gray and white circles were not as concerned with the first attack on those in the black circle. Better that circle than theirs.  However, as is the philosophy of systems of oppression and those who uphold them, once the black circle became a husk of its original self, the tree turned its conquest to the gray circles and then the white circles.  But the tree makes promises to those circles.  Once they give enough, it will stop draining them of resources.  The tree reassures them that the black circle was different than the gray and white circles and it even deserved that treatment.  And yet, the white and gray circles will share the same fate if they do not address the source of their suffering.

The tree in the logo is the source we wish to address in our organization.  We have enough to thrive as a species, and yet why are we all suffering?  Where are we spending all of our time, energy, and resources if we are not also gaining the benefits of our hard work?  Which person, group, societal practice, tradition, belief system, social conditioning, or priorities are robbing us of our ability to thrive? 

There is a source of our shared misery, and we must identify and address it rather than just cutting off an individual root.  Roots grow back.  We are so exploited, marginalized, and alienated that no one person or group can sever every root.  Addressing discrete issues like trauma, poverty, hunger, or any other issue is not enough. 

Finally, the shape and design of the concentric circles resembles an eye.  It represents our commitment as an organization to both identify and address the source.